“This is Your Brain on Drugs; Don’t leave home without it!”… Understanding the Confusion of Conflation
Understanding the Confusion of Conflation - Why does it seem more with age that I'm confusing or combining false memories (conflating my facts)?
Had a conversation with a long time friend, she started with the old quote from the TV Commercial in the 1990's (before Smart watches and cell phones)
"I've fallen...and I can't get up!"
... To which I naturally responded...
"Where's the Beef!" (It's a burger commercial from the 1980's, go Google-Tube it!)
*(Note: In hindsight, I guess whenever I hear someone on the phone say “I’ve fallen and I can’t get up”, the question I shold ask is “do you want me to call 911??? NOT, “where’s the beef.”… jus’sayin’)
She laughed, so did I, and we went back and forth conflating and combining slogans, saying and phrases that didn't originally go together, but felt for some strange reason like they could have...
_"This is your brain on drugs; don't leave home without it."
_"A Meme is a Terrible thing to waste."
_"Live long & prosper, so you can boldly go where no one has gone before."
...and these confusing conflated constructs became brain worms for us both, but it made us wonder...
Why, with age, do we "Scramble our salads and toss our eggs" in a way Psychiatrist Frazier Krane cannot always explain?
...and should we be scared...
So here's what I learned -
Looksie here folks, apparently this is just what happens to your brain as you get older - it starts playing mix-and-match with your memories like a DJ at a wedding who's had too much champagne. The scientists call it "age-related memory conflation," but I call it "your brain's greatest hits album getting shuffled."
Here's what's really going on upstairs:
First, your episodic memory - that's the part that's supposed to remember exactly what happened when - starts getting about as reliable as a weather forecast. You know something happened, you're just not sure if it happened to you, your cousin, or that guy you saw on TV last week.
Then there's this thing called "source monitoring" - fancy talk for knowing?not kmowing where you got your information from. Young folks can tell you exactly where they heard something. Us Gen X’ers and Baby Boomers? We're like, "Maybe I read it... or dreamed it... or maybe my cat told me." Who knows?
And here's a real kicker - your brain starts going for the "general idea" instead of the details. It's like giving someone directions by saying "it's near that place that used to be something else" instead of giving the actual address. Sure, you got the basics, but good luck finding the building.
But wait, there's more! You've got decades of memories all crammed in there, bouncing around like lottery balls in the selection-machine. Sometimes they bump into each other and - BOOM - suddenly you're convinced Darth Vader was selling Life cereal to the Pillsbury Doughboy.
Now, here's the important part - there's a big difference between mixing up commercial slogans (conflation) and telling people you had lunch with Elvis yesterday (confabulation). One's your brain playing the role of mix-tape DJ; the other's your brain writing fan fiction and believing it's a documentary…combining Stephen King with Michael Moore…that’s scary on both sides of the fence!
If you're just getting TV jingles crossed with movie quotes, congratulations - you're experiencing normal aging. Your brain's not broken; it's just becoming a remix artist. But if you're inventing whole new memories and swearing they're real, that's when you need to have a chat with someone who's got more degrees than a thermometer.
As for those earworms - you know, when "Where's the beef?" keeps playing in your head on endless loop? Science says most people actually don't mind them. They're like uninvited houseguests who at least bring good snacks. Research shows we tend to get stuck on songs and sayings we actually like, and they usually don't stick around long enough to drive us completely nuts.
The Bottom Line:
Your brain's going to play DJ with your memories whether you like it or not. As long as you're just mixing up pop culture references and not creating alternate realities, you're fine. Think of it less as losing your mind and more like your brain's becoming a creative producer in its retirement years.
And hey, if you find yourself humming "Live long and prosper, RELAX, don’t do it don’t worry, be happy" - relax. It's not a sign you're losing it. It's just your brain's way of saying it's got too many good tunes and not enough hard drive space.
Remember: Getting older doesn't mean you're going crazy. It just means your internal playlist is getting more interesting.